Attending trade shows is an invaluable strategic opportunity for companies wishing to increase their visibility and strengthen their network. In an increasingly competitive world, these events allow industry players to come together, exchange ideas and showcase their products or services. As part of our new communication strategy, we have decided to increase our visibility by exhibiting at various trade shows. Once our new graphic charter was approved, we opted for the Business Industries trade shows.
Business Industries in 2024
These regional trade shows are strongly focused on the local economic fabric and provide an opportunity to meet industrial contacts (buyers, research and development managers, maintenance or production managers, etc.) in a wide variety of fields such as automotive, rail, agribusiness, metallurgy, new energies, and more.
In addition to an exhibition hall hosting stands from various exhibitors, Business Industries trade shows offer opportunities for qualified meetings between contractors and industrial suppliers in the ‘Buyers’ Village’.
Finally, these events are a unique opportunity to keep abreast of industry trends through conferences and workshops, enabling companies to remain competitive and relevant in the market.
Lille
Aware of the opportunities offered by a presence at such events, we decided to exhibit at our first trade shows in Lille and Dijon, whose proximity to our company alone justified our choice.
Held on 29 and 30 May 2024, Business Industries Lille was an opportunity for us to unveil not only our new graphic charter but also our new communication policy.
The first edition of this trade fair in the Hauts-de-France region brought together around 130 exhibitors at the Lille Grand Palais exhibition centre.
It was an opportunity for us to establish contacts with many different people (industrial buyers, customers, prospects and suppliers, etc.) and also to confirm that our choice of new graphic charter was the right one.